I bought one for my mom. Before giving it to her I dumbed it down. Removed everything on the start screen. Replaced it with 5 tiles of the family members faces she keeps in contact with. uninstalled all the other crap. no learning curve. one big *** tile for her music (which I organized into play lists because it's mom) and one for email. She is rocking and rolling with a simplistic start screen (hot pink with live tiles turned OFF they look intimidating at first to non-tech savvy folks). Prob solved. There is nothing else as simplistic or approachable as windows phone once it has been customized. There is nothing with that much user customization available either for that matter. OH! and MOM LOVES CORTANA, Mom goes "Cortana, remind me tomorrow to drop off holiday cards next time I see Drae" Cortana responds, the reminder is set. she gets an alarm. never had to navigate through calendar menus.