Windows Phone now at 12% in the UK and growing

[gMaesterUK]

According to data just released by Kantar WorldPanel (http://www.kantarworldpanel.com/global/smartphone-os-market-share/), UK market share of Windows Phones has increased to 12% based on month-end July figures.

Since the beginning of the year here are the figures:

[table="width: 500, align: left"]
[tr]
[td]Mobile OS[/td]
[td]Month-end Dec '14[/td]
[td]Month-end July '15[/td]
[td]Percentage change[/td]
[/tr]
[tr]
[td]Android[/td]
[td]50.1%[/td]
[td]54.4%[/td]
[td]+4.3%[/td]
[/tr]
[tr]
[td]iOS[/td]
[td]41.7%[/td]
[td]32.7%[/td]
[td]-9%[/td]
[/tr]
[tr]
[td]WinPhone[/td]
[td]7.4%[/td]
[td]12%[/td]
[td]+4.6%[/td]
[/tr]
[tr]
[td]Others (inc Blackberry)[/td]
[td]0.9%[/td]
[td]1%[/td]
[td]+0.1%[/td]
[/tr]
[/table]

On Kantar's data, all of Europe has seen a growth on the same period. Certainly it's a knock to Apple, with most of their loses moving to Windows Phone.

As for the US market, I believe that's a lost cause for Windows Phone for the foreseeable future...

G.

 

[Ian_Superfly]

Is there anyone who knows why we see these Changes in UK?

Personally I am surprised as I was expecting WP to lose (rapidly) market shares as it is a "dead" system with no development from Microsoft or anyone else (Microsoft is at least telling us they are doing things for the coming W10M).

I do know that some very big German companies are switching from Blackberry to WP (with huge debates if they should have gone for iOS/Android instead) but I’ve not heard about that trend in UK.

 

[gMaesterUK]

I'm in the trade (telecoms - not mobile) and most businesses I've spoken to are seriously considering windows phone for their staff, with only execs wanting to keep their iPhones. Android as a rule is seen to be too insecure.
The built-in office and ability to control via active directory is a big draw, and from a business point of view the perceived security similar to BlackBerry is a positive.

My business is looking at getting into mobile as I've spoken to other b2b providers a vast majority promote windows phone over others. Windows 10 mobile is seen as a big draw from the point of convergence of communications.

From a business point of view here in the UK, 2016 could be a big year for windows phone if only devs would port their business centric apps as that's a stumbling block for some companies looking at convergence.

G.