I might be indulging in childish fantasy, but I wonder if I'm the only one who thinks themed phones would be cool. A grim reaper phone would be pretty awesome with some sick engraved, possibly led lined unibody design where the LEDs could match your theme color would be awesome.
*mind wanders*
Introducing the Samsung Reaper S
(Fade in from black to a GS3 taking a shower with curtain drawn.)
**Knock, Knock, Knock**
(GS3 continues on cluelessly)
**Sign-in sound of a door opening plays**
GS3 - Honey? Honey is that you?
(Curtain swings open to reveal the awesome lines and design of the Samsung Reaper S as it 's display shows a nasty looking grim reaper which draws back it's scythe and swings, making a slashing sound.)
GS3-AAAAAAAHHHHHH...... oh...
(GS3 loads up a lightsabre app and they do battle. Fade to black with the slashing effect and a body falling to the floor.)
*consciousness regained*
To sum things up, yes ATIV S is a terrible name.