Xbox needs to borrow that Nintendo Direct magic

Windows Central

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Dec 17, 2013
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Microsoft could borrow a great deal from Nintendo.
xbox-direct.jpg

In many ways, Xbox is forward-thinking in how it communicates and engages with fans. From transparent messaging from key members of Xbox Game Studios to fun and relatable social media strategies, Xbox generally seems to be pretty in touch with its audience. Unfortunately, there's one critical area in its current approach that feels questionably trapped in the past, and that's how and when it presents the games coming to Xbox.

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