Non DRM...? Did I miss something... Did Apple remove DRM from all their paid music?
We are not giving away the eco-system by letting them try Zune Pass and Bing search. We are only giving them a taste. There's no compelling reason for Android or Apple users to try Bing search if Google is built in. I love WP7 and Bing, but the built in Google search works fine on other OS's.
It's an app for them, it's built in to our WP7. they can go download 95% of their paif for iTunes music for free with their Zune Pass and just forget about their iTunes investment. It's a hassle for them to update and manage iTunes when they could just have Zune. We have a ton of other cool features nobody will ever see if they don't try and like MS again first.
How else can you figure we seperate them from their investments AND convince them that MS isn't so bad...? Got a better idea? Oh yeah... Adds on TV... Who the heck watches those now days (DVR).
One last thing: I think it would be easy as heck to convert people on Android with no really good music solution to Zune. Plus many Android users are sick of Android and just don't know how awesome Zune and WP7 are. They'd switch after having the Zune app... I'd bet at least $5 on it.