[sst154]

First of all, I don't want to criticize or underestimate Microsoft nor Windows phone in any way.
In second place, I'm not a native English speaker, so my main intention is to communicate/get and have, feedback and not to have any grammar classes.
I post this beginning of a thread (since I don't know if it'd be a thread or a single post) in this section because windows phone 8.1 is the closest experience with an actual MS product that I have, and Windows 10 is it's natural successor.
I don't want to polemicize about hb (III) menus nor other intrinsic attributes of the new W10 version.
I only want to share my opinions about the actual MS politics regarding W10 for phones.
I've been an android user for some years but never really liked it. Since I discovered WP 10 I've used a Lumia 720 and then a 530 because of some hardware problems I had with the 720 and considering I'll end my contract in 4 months (and I really didn't have any other interesting WP option in my country aside a $150 more expensive Lumia 630).
Now, what I think, is that MS is going really slow with it's strategy. Meanwhile other platforms are offering much more complete and modern services and hardware (i.e android, ios and other) MS is only offering low end and very similar pieces of hardware while time is running out.
With the potential of a leading brand as Nokia, combined with one of the most powerful and important enterprises in the world as is Microsoft, is this all they can offer us, It's more loyal customers? Or are we going to be happy with transparent tiles (WOW) and some other minor changes, considering they come from the number one software (and now even phone hardware) brand of the world?
All this while more and more apps are going out from the market and we are waiting who know how many months to receive an an OS that would bring some updates that wouldn't even put this OS in pair with it's competitors. Basic Marketing. Is that how they want to attract new costumers? All Wp 8.1 users I know became users by my recommendation.
I'm not asking for a flagship, I'm not asking to throw away hb menus (which by the way are really impractical and uncomfortable), but I'm asking:
Is really only this what two (ex) leaders as Microsoft and Nokia can do? Is MS giving it's Marketing area the importance nowadays it deserves?
Regards and my best wishes :)

[jontyfernz]

Things change slowly.Android took a lot of time to become what it is today.It developed from a hobbyist's OS to a powerful os.During that time Symbian was getting boring and the hardware sucked.Android came outta nowhere and people accepted it.I dont think the people who use mobiles for email's,calling,texting or whatsapping or casual gaming care about the OS

[sst154]

I partially agree, but I think that in MS position there's no time for "things that change slowly". Even if you and me like it like it's now (not my case, specially hardware wise) I don't understand why them, with all the potential they have, don't come with something really impressive and game changing.

[Spectrum90]

Is really only this what two (ex) leaders as Microsoft and Nokia can do?

I agree, it's too slow and not enough.
I hope they're working in a bunker on something new. A new form factor or a new feature, something that could change things.
Surface pro 3 and HoloLens came out of nowhere. Microsoft knows how to control leaks.

[Alain_A]

At this age of technology I don't think there is much more to be done to create a wow factor.....Things has to throttle for awhile

[sst154]

I'm not expecting a wow factor based only on features/hardware.

What I mean is that considering the potential of Microsoft and (ex) Nokia, I feel there's a lack of a concrete Managing and Marketing Strategy and Objectives that derive on a lot of confusion from final users and (in a minor way), carriers and brands.

[StevoPhilo]

At this age of technology I don't think there is much more to be done to create a wow factor.....Things has to throttle for awhile

Well isn't that what a "WOW" factor is? It is something that is unexpected, yet a feature that people could see themselves using. Surely there is something that they can adopt first and have others follow. I will say they have done some of it, but most people don't even know the existence of Windows Phone.