Aaron Woodman: Director for Windows Phone: Microsoft in a tooth and nail fight with iPhone and Android that may last decades | WMPoweruser
Speaking to CNET, Microsoft’s Aaron Woodman, director for Windows Phone, has said the battle against iPhone and Windows Phone could last a decade, or even “multiple decades”.
Acknowledging that Windows Phones may not be selling in huge numbers now, he had a lot of faith that Windows 8 will help turn things around.
Aaron said Windows 8 will help increase the familiarity of buyers to the new Metro interface and also help show how Windows Phone is differentiated from iPhone and Android.
He expected 2013, after the launch of Windows 8, to be “the year of Windows Phone”.
He also expressed the view that Microsoft, with its “endless resources”, has both the money and time to wait out the competition.
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