But that, again, is a contextual feature. It bringing up bing search from a home/lock screen is exactly what it should do. But if i'm in the camera, or a game, it shouldn't take me out of that. If i'm in an app, it should search in the context of that app. The problem is that it's nothing more than a permanent, physical link to bing. You cite an example where that's very useful, but the fact that no matter where you are, all it does is bring up bing, is half of the problem. The other half is that there are times you don't want to easily drop out of an app and search bing.