Apple says 'there's no price Microsoft could pay' to make it ditch Google: "They offered to give us Bing for free

[Windows Central]

While Google has been deemed a monopolist, Apple will retain its exclusive deal with the company citing Bing's search quality issues.

Apple says 'there's no price Microsoft could pay' to make it ditch Google: "They offered to give us Bing for free : Read more

 

[fjtorres5591]

At least not as long as they get 20Billion a year in kickbacks.

Things will change as soon as the kickbacks go away.
(In fact, they are no doubt cooking up an LLM search engine of their own for when Google's bounty goes away.)

 

[TheFerrango]

What do they mean "they offered Bing for free", shouldn't Microsoft be paying to get Bing set as the default?

 

[coffeecat]

What do they mean "they offered Bing for free", shouldn't Microsoft be paying to get Bing set as the default?

What they meant is even if Microsoft give Bing, the actual product itself, the whole "company" for free. They won't want it. Because the revenue it generates is worse than the exclusive deal from Google, plus other reputational concerns.

 

[TheFerrango]

What they meant is even if Microsoft give Bing, the actual product itself, the whole "company" for free. They won't want it. Because the revenue it generates is worse than the exclusive deal from Google, plus other reputational concerns.

Ah, ok. Fair enough, thanks

 

[fjtorres5591]

What they meant is even if Microsoft give Bing, the actual product itself, the whole "company" for free. They won't want it. Because the revenue it generates is worse than the exclusive deal from Google, plus other reputational concerns.

Exactly.
Bing "only" generates $8B a year net whereas google pays them $20-26B a year in kickbacks.