Mike Waechter
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- Mar 17, 2013
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It doesn't really offer anything more than Android/iOS .. there might be room for a 3rd OS that basically does the same thing as the other two, but its looking unlikely.
Microsoft need to look beyond the OS .. they need "the next big thing" , not "me too"
The only real reason people aren't using WP is the app-gap.
Nobody gives a crap about live-tiles and the beautiful design language if they can't get Snapchat or a good Instagram app etc.
We might love the platform for those reasons, and that's why we choose to use it, but Joe Average would prefer to be able to snap their friends instead.
I think the number one problem is the app gap, I know I was taken back by the lack of apps, and I came from a BlackBerry! Also, some people are seriously biased against Microsoft, and Windows 8 in particular, I was ready to bail on Windows after my Vista experience, the only thing that got me to buy a Windows 7 powered desktop computer is the Apple equivalent was like 2 1/2 times the cost! I think the low cost Lumia phones are a great idea as people looking to get their first smartphone will be looking at them, and once they realize it's a great OS, they're likely to stay.
The only thing preventing further adoption of Lumia/Windows Phone, at least in Great Britain, is lack of familiarity with the platform. The tech-illiterate public are used to iPhone and Samsung handsets. But the situation is beginning to change as people are seduced by incredibly cheap Lumia models being sold, and an abundance of Lumia ads on TV. Of course once this adoption happens the next problem becomes the app gap, but that'll improve as more people come onboard. The platform has every chance of succeeding in Britain.
Agree entirely. I've been on the "Metro" bandwagon since the days of Zune and was so excited when WP7 came out. I foolishly thought that MS would throw some weight behind it and that it would become a viable 3rd ecosystem. Boy was I wrong. Then the rug got pulled out from under me with WP8 and screwing over all the legacy devices, and since then it's apparent that each new iteration of the OS is just making it converge to Android/iOS UX/UI. So now we have a poor clone of those OSes but the apps still aren't there.
So the question now is, what reason is there to actually buy WP over its competitors? 3rd party apps aren't there. 1st party apps, e.g. Office and Outlook, are worse on WP than its competitors (which is just shameful). WP10 offers nothing unique or interesting, and still fails to solve the app problem. Sadly, I see the writing on the wall for me. My phone is only a couple of months old but when it's dead I don't see myself buying another Windows Phone. Really too bad, had such potential.
Biggest issue I've seen from norms not wanting to use the platform are the capacitive buttons. This might only be a US thing because everyone here uses iPhones and galaxy phones. Both have hard buttons.
It goes like this:
I take a picture and they want to see it.
I hand them my phone, they immediately grab the bottom and hit the capacitive buttons and they are looking at the home screen or Cortana.
They say "I don't know how to use this, I hate your phone."
This happens every single time with everyone who uses the phone. Wife, parents, friends, doesn't matter.
I'll surprised they enforce the capacitive keys so much. It sounds like on screen keys help but they should figure out something.
what apps are you missing?
i'd also like to see existing apps updated more frequently.
I think a HUGE marketing angle that WP has overlooked has to do with battery life.
According to HTC's own data the M8 on WP gets 21 hours of usage time vs 12 hours on android. I think in real world usage the advantage is something like 20%... which is still huge!
Why does this matter? An IDC study found that battery life was the most important factor in their smartphone purchase. I don't think this alone will cause people to come over in droves, but MS needs to market the best they can on all angles and fronts.
IDC survey shows battery life is most important when buying smartphone - GSMArena Blog