To the user it's seamless. That's why it appears simple. There are multiple technologies at work, but the user shouldn't have to worry about that. They don't even need to be aware of it.
I don't expect the user to know how it works, but I hope they will notice some improvement in something. It's that improvement I was asking about.
Owning the data gives MS much more power that just licensing a service. Especially when the service is embedded and integral to how future products function. It's made as part of the OS now for Windows, WP and XBOX.
Usage data from Kinect voice recognition, WP Bing search, Windows, etc... all improves not only voice recognition, but contextual decision making.
So - I will extrapolate some examples from this. Is this the kind of thing you have in mind?
- My Kinect overhears me talking about Monte Carlo. When I later search Bing for 'holidays', Monte Carlo appears top of the list.
- Windows notices that I'm writing a letter to my friend in Yakutsk. When I later open the e-book reader on my WP, it offers to sell me a Russian phrase book. When I go to a flight booking website, Yakutsk is the default destination.
- My xbox notices I've been playing games for 46 hours in a row. When I later open Windows app store, it recommends a dating app.
(I appreciate all these are creepy examples, but I couldn't think of any non-creepy ones).
Is this fundamentally about Microsoft building up a profile of you in the cloud, based on what you do with (or near) each device, and then using that data to 'personalise' the services it offers to you? Current search engines build a user profile, of course, but they only see what a user searches for, and maybe their location, but not all the stuff they do in other contexts. Is the reason to keep Bing within Microsoft that it's then easier for Internet search to take advantage of that profile, and for that profile to include information gained about the user from their searches?
All of this is new territory for search. It's not about searching anymore.
That's a great quote!
It's about taking that data and making good decisions with it.
Can you give an example of the kind of decision that will be taken? Are my examples good?
You won't see anything explicitly awesome yet. We're in the early phases where the foundation is being built.
Short term investors don't care about that. But for long term investors, it's great.
This foundation being the data gathered from users? So services have some good information to work with once they are built?
BTW I'm not trying to be awkward or to prove a point. I'm just trying to understand why everyone here (apart from me) gets so worked up about the suggestion that Bing is sold.