Apples and Oranges. While King simply copied the gameplay aspect from bejeweled (match three), they did create their own brand, graphics and game. It's merely a "me too" game/app.
What this chinese company did is different. It's not the identical gameplay that makes this outrageous but the fact that they blatanly copied the resources (i.e. images, graphics) and even have the audacity to steal the name, which King has trademarked.
Technically King would have to file a complaint to accord to the DMCA, but I find it worrying that such a blatant effort on infringing copyright and trademark made it through the "oh-so-superior" certification process of the MS Marketplace which is often hyped by fanboys.
Regarding the issue of King not releasing CCS for Windows Phone:
1. Go play bejeweled or any other match 3 game. Same basic gameplay, different name and different graphics.
2. King is a company. It is their decission to release the game for our platform or not. They do not owe us anything, people should stop acting so entitled. It's harsh, but that's how the free world works. We, nor MS nor anyone als can and should force king to make their game for us. If they don't, they have their reasons. Even if that reason is "we hate you".