so which is it? people are buying based on looks? or based on specs? you're claiming people buy based on specs (right after denying saying that people buy based on specs btw) but, your example is a phone that (you say) people are buying based on looks/aesthetics. I'm not really disagreeing with what I THINK you are trying to say but, your message is a bit garbled so it's making it kinda hard for me to be able to say that I agree with you.
That's my point--it's neither and both. People have certain expectations of high-end phones, and specs are one of those things, fairly or unfairly.
I'm claiming people buy based on specs, but not because of some intrinsic value of the specs, but because it makes a phone "high-end." So you can yell at people all they want about WP7 being "fluid" or not needing specs, or whatever, but the fact is that specs, whether they are functional or not, are a selling point that validates peoples' choices. So my point isn't really about specs so much as it is "high end."
Good design helps a lot, but it's also not necessary--the Galaxy SIII has sold 9 million just in pre-orders outside the US. It's not particularly attractive. So why has Samsung sold more phones in pre-order than WP7 has in the last year? Because it's an object of desire, and part of that is specs, part of that is design, but it appears that specs are in some way intrinsic to that decision-making process. Even Apple has to play this game--advertised their A5X chips? Who the **** knows what an A5X chip is? But they have to do it, because Android is pummeling the living crap out of them with specs, and they know it.
I think you're right--it's sort of an incoherent position, but consumers are a crazy lot! What I'm arguing, in a nutshell, is that specs matter not functionally but aesthetically. People here can say that's stupid, or that people are sheep, but it doesn't matter, that's how people have been conditioned to make decisions. Apple succeeds in part because it's a superior platform, but also because they've successfully cultivated consumer desire. Windows Phone just hasn't done that.
They were also probably too late to the game. The Galaxy SIII announcements today are kind of astounding--Samsung basically told the carriers to **** off and take their phones without messing with them as they normally do. They were able to pull an Apple on the carriers. That's either going to galvanize carriers to increase WP7 support as a counterweight, or the carriers are acquiescing to a duopoly. Either way, the GS3 announcement this morning seems to indicate a change in the US mobile landscape.