- Dec 13, 2012
Aside from app size and overhead of a client side app doing all of this work on my device, there's storage and a real risk of data from phone to tablet being different. You have your preferences and I have mine, but if client side (on phone and tablet) were so easy it would already be done by MS, BlackBerry and Apple.It appears you expect such features must be implemented server-side, when in truth the only reason Google does this server-side is because that is what is necessary for them to earn money. If you aren't collecting and selling that data, then it is much cheaper to implement such features client-side, i.e. on users own personal devices.
MS is already scanning your email and storing that information on their servers.As long as the data collected by those profiling routines stays on my devices, Microsoft can scan my mails as much as they want without raising any red privacy flags. Explain to my why this can't work and I'll believe you have a point.
To compete with Google Now MS would have to unify your profile within the service to bring it all together, and suddenly they're doing more with your data than they originally claimed.We also couldn't disagree more on the importance of this Scroogle campaign. You seem to think it has the power to dictate Microsoft's policies and strategies, whereas I think it is completely irrelevant. Either way, I don't think Microsoft is forced to degrade any privacy policies to compete with Google Now. Only the methods by which they collect that information will differ, which is fine, as long as Microsoft doesn't also intend to become a competitor in the advertising business.
Scroogle would absolutely interfere with Bing Now unless or until MS does away with it.
And MS is already a competitor in the ad business. They may not be using your email to sell ads against, but ads that you see on Bing or sites displaying MS ads are absolutely influenced by your Web history.
MS is a very short leap from using Outlook.com mail contents to improve their ad targeting, and revenue.