Tre Lawrence
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- May 27, 2013
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MS already MADE the app. At one point they basically told Google "here's the app...we made it for you...we'll even add in the Ad API if you want...just let us use it, or your release and control it." Google acted like they were going to, but didn't. As of 3Q13 WP has 30-40 million users. Will likely add another 10+ million in 4Q13. Clearly not numbers to ignore. Google actually makes the app for all of these other platforms, but refuses to do it for WP. At some point MS is going to play out Google's bluff until they have no legitimate excuse not to have an app, and MS will simply take them to court over anti-competitive behavior, assuming the EU and US don't get them first (EU already looks to be ready to hit them hard).
Why would Google actively avoid over 30 million potential customers on the fastest growing platform? Isn't iOS, by numbers, a much larger threat? Ponder that for a moment while I work up another post.
Funnily enough, if you change the app and the maker, these exact arguments were made on other MN forums. "We'll make the Netflix app for free! What? Cost of support? Server space? Developer salaries? Continued advancement?"
Dunno. I quit trying to figure out why corporations do what they do. I don't run a billion dollar corporation -- yet -- so I can't tell you why who does what. Google can be a bully when it wants to. So can the boys and gals Redmond.
What I do believe is that Google will chase the money. I believe they'd dump Android in a heartbeat if any other platform provided more potential for profit.
I believe MSFT would do similar, and in that, I find it hard to pick sides when the big boys are tussling.
Bottom line? More access to Gapps helps the platform. MSFT is responsible for making it happen, IMHO.