The ONLY reason Apple's brand isn't hurt by their myriad of issues is because their public perception is fabricated, and well manicured. Microsoft has been working from a position below EVERY other company out there for a very long time. Mostly their fault, yes, but the point is, Apple's hardware and software issues at the VERY LEAST reach the same level as the issues currently experienced by early adopters with the SB and Windows 10.
You're right to a certain extent, the very phone that made bendgate an issue was my first iPhone. Apple did take care of it, they replaced the vast majority of them for free, except for the folks that clearly weren't taking care of their devices. And there was no fix for it with that phone until the next phone came out, furthermore, the affected devices were in the low thousands, how many millions of them were sold? My understanding is that a relatively small percentage actually bent, and the new 6 plus is tough as hell. Antennagate was the same, nothing Apple could do till the new version came out so the offered a free case, sucks, but it was another hardware problem that couldn't be fixed.
Point I want to make is NO ONE here is complaining that the hardware is horrible and MS should give up, everyone just wants there $2000+ brand new machine to work and with MS current OS, everything is buggy or broken or both, that's simply unacceptable and if Apple had a history of that sort of software release they would be cursed like dogs too.
Bendgate? Antennagate? Do you remember those? Those were VERY serious hardware issues Apple flat out denied were real issues at first, then FINALLY cave in to customer demand. Antennagate especially took them a very long time to recognize, and they actually have not fixed it on the original iPhone 5 to this date. It was a hardware problem they couldn't fix until the next generation. Yet, their image was undamaged. The biggest difference is their users seem to be used to the issues they have with their Apple products, and don't give the same leeway to any other company, Microsoft or otherwise. Period. And if you argue with this well documented phenomenon you are blind to the realities of the situation.
I still find it absolutely amazing Microsoft has already released a firmware update for some of these problems. And I agree with a previous poster that most of these issues were likely unavoidable because they were testing pre-production products. And why might you ask would they in their right mind do that? Because Apple does, and other companies must follow suit and release products as rapidly as they do, lest the be left behind, at least in the public's mind. Perception is reality, and every other company besides Apple is working from a deficit from the word go. PERIOD.