On page 3-4 of this research, you will read the following
"63% of consumers who bought a device in
1Q14 were recommended a Samsung
device, more than double the rate of
recommendation for Apple, and almost 10
times more than Nokia."
It doesn't really bond well for the US market. If you read the whole research, you will learn that more people in US still buy their phones at local retailers instead of online, and if they don't get those store reps to start recommending WP products, its not going to be easy to penetrate the US market.
Source: http://www.kantarworldpanel.com/dwl.php?sn=news_downloads&id=593
"63% of consumers who bought a device in
1Q14 were recommended a Samsung
device, more than double the rate of
recommendation for Apple, and almost 10
times more than Nokia."
It doesn't really bond well for the US market. If you read the whole research, you will learn that more people in US still buy their phones at local retailers instead of online, and if they don't get those store reps to start recommending WP products, its not going to be easy to penetrate the US market.
Source: http://www.kantarworldpanel.com/dwl.php?sn=news_downloads&id=593