DrPuppy
New member
Part of design is getting a good idea of what the landscape looks like.
Think about how many features get "borrowed" from each phone manufacturer. Putting blinders on and ignoring the competition is a surefire way to get behind on trends. The more important thing here is that you can gather insight into how to make things better.
Remember how Satya had an iPhone during Build 2015 and it was all just MS apps on the main screen? There is a bit of platform agnosticism in the company now, and I think it's important going forward. It's like advertising on other OSes, and it really does get their name out there.
For a bit of personal perspective, I design electronics for a living (guitar pedals to be precise). Looking into what other people do and what does and doesn't work and what's popular and what's not is what my boss and I do first when designing. We talk and it over and see about how we can up our game and make something better than our competitors, something that offers differentiation. We familiarize ourselves with the landscape, and then we see how we can push things forward.
This is precisely what they have in mind when using devices like this. Plus, MS is a software company so of course they like to have their software everywhere.
Think about how many features get "borrowed" from each phone manufacturer. Putting blinders on and ignoring the competition is a surefire way to get behind on trends. The more important thing here is that you can gather insight into how to make things better.
Remember how Satya had an iPhone during Build 2015 and it was all just MS apps on the main screen? There is a bit of platform agnosticism in the company now, and I think it's important going forward. It's like advertising on other OSes, and it really does get their name out there.
For a bit of personal perspective, I design electronics for a living (guitar pedals to be precise). Looking into what other people do and what does and doesn't work and what's popular and what's not is what my boss and I do first when designing. We talk and it over and see about how we can up our game and make something better than our competitors, something that offers differentiation. We familiarize ourselves with the landscape, and then we see how we can push things forward.
This is precisely what they have in mind when using devices like this. Plus, MS is a software company so of course they like to have their software everywhere.