Here is another thought. Sometimes I think of it this way in my spare time trying understand Microsoft's infinite paradoxical shift (or was it paradigm):
Microsoft is treading into uncharted territory. They are doing things with Windows yes, that has not been done before, but most if not all of it has not been done by any OS creator before. To me they are paving the way, and also setting the bar from here on out. I'm not certain Apple or Google will catch on or catch up to what they are doing. One, because nobody else is Microsoft. Two, neither of the 3 are on the same page (opposite agendas in some ways). Be nice if they could just create an alliance of some sort. Not saying that they really have to agree, but maybe at least try one day. Google is the only company out there making Microsoft's run for it a race. Microsoft is doing everything they can to play their cards right, because to them in some areas it could almost mean survival. It a lot of ways it is strategy. IMO mobile is the one thing they could afford as a casualty for the time being, but even though it seems like an inevitable outcome on the horizon nothing is a complete loss yet. I will add to like mentioned above in other words, just keep driving till the wheels fall off. You never know how far you or it will actually go unless you do it.
EDIT: Have you guys read any articles yet on Windows Server on ARM?
Yeah I think a lot of MS's moves are fairly sophisticated, future oriented, and not always easy for the consumer to understand.
Making a platform independent OS for example - its a slow and complicated project. Its sort of herculean ambitious. And no one else is doing it. Even if they did, they'd be way behind already. But the pay off for that will be pretty clear - eventually all windows 10 devices, whether they be phones, tablets, PCs, hybrids wearables, consoles, cloudbooks - will all run UWP, and UWA via the windows store.
That's much more valuable than market dominance in one area, because it a) leverages market dominance in any area you have it, against the ones you don't and b) allows for complete and total device intergration between disperate devices without complication. It's a play that could actually make MS the dominant OS of the future.
People can't really see what that is, because they have only just started on it. Consumers will need to see cshell running on project scorpio, tablets, desktops and mobiles before they'll really get it - oh, this is the same OS on everything, just with a different UI - All this stuff works together seemlessly and runs the same software - that's revolutionary.
Because all these things are such big tasks, MS announces it, peoples eyes glaze over and they don't really get it. But fortunately we get some real tangible output soon, windows on arm, windows cloud, the beginings of cshell, and maybe next year project scorpio.
Yeah, I absolutely agree I don't think anyone will have a hope of catching up. Google has chromeOS, but lets be honest, its not replacing windows 10 any time soon. Apple might have had a shot, had they started on this 3-4 years ago.
BTW, I've seen that snapdragon made a server chip, and know that MS will make a arm based server OS - but with my limited imagination I'm not really seeing the benefits outright. I suppose large core numbers would be great for handling multiple user/system queries, so there's one. Low power consumption, another. Perhaps there's some function that LTE could add?