“You have made the case why abandoning the mobile market was a fatal mistake for Nadella/Microsoft.”
Of course it was a huge mistake. But so was losing 10 billion dollars on mobile. How much more money were they supposed to dump into a product that no one wanted?
There was a total of about 100 million Windows Phones sold, over the life of the product, all versions. Roughly 6 years.
Apple sells that many in one quarter. Seriously. There might be that many Android devices sold each month. That’s just a guess, as it’s hard to quantify that. Suffice to say it’s a ginormous number.
Given numbers like that, how could any sane CEO keep dumping money into it AND expect to keep his job? As the saying goes, “A billion here, a billion there. Pretty soon you are talking about real money”.
Microsoft simply failed in mobile. Period. There are lots of reasons, and plenty of blame to go around. Everyone reading this knows those reasons. But to deny it - and to keep on dumping money into it - is the very definition of irrational.