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me just saying steady now, keep it civil lol.
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fatclue_98 True, have no use for NFC on a desktop PC but somepart of me was hoping it would at least you know tie into the Wallet app so at least we could sync changes and what not lol.
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Laura Knotek, it's not about convincing people to us Microsoft pay, Microsoft no longer has the opportunities to do that anymore given the mismanagment in the mobile space so they will have to start at the begining. So right now as opposed to having access to both consumers and enterprise customers, they only have the latter.
They can use Microsoft Pay as another e-commerce / merchant payment processor given how massive mobile payments are i.e tap 'n pay where some processors charge a fixed fee of the equivalent to a upto 50 cents or a percentage point of the transaction. Cumulatively that is alot of money and Microsoft has the infrastructure in form of Azure and the data centres. So they do not have invest in creating any infrastructure at all so therefore with that in place and Microsoft's brand they can easily and rapidly scale up.
After a certain point, Microsoft pay would also have to be on competitors devices because it's much more convenient for people to use the Microsoft Pay to manage their finance as the app can leverage powerbi to analyse a person's purchase habits, provide an easy to read graph or pie chart of their expenses without having to manually enter any data into a spreadsheet. Also if they opt-in the app can suggest where they can save money etc.
However, the obvious caveat is that this data will have to be processed within data regulations such as GDPR, data protection and the equivalent. There is always the overlooming possibility of advertisers trying to claw their way into that data, but EU regulations like GDPR is profoundly strict as the data can be processed for what it is required and then discarded. It cannot be sold or given to any third party without express permission of the user and they can not be auto-opted in by a TOS.
To satisfy that requirement, people have to opt-in to share their data hence why even if you reject 'advertising cookies' or 'analytical scripts' when prompted by websites Like ZDnet for example you can still access them.
In short, Microsoft pay is a missed business opportunity imo.