I think it's a bit harsh to call Apple fans "iZombies" or "iSheep". Maybe some of them are, but Apple has earned their reputation. Let me tell you something; Apple users put up with a lot less bugs & niggles than WP users do! The way some users here are all about Microsoft makes it appear like it's the pot calling the kettle black. I'm not any more of an Apple fan than I am a Microsoft fan, so I'm in the middle here. But the way I see it the fanboys of each are roughly similar.
I use both Windows Phones and iPhone. I much prefer the WP over the iPhone except for one thing, and that one thing is unfortunately a deal breaker. Its functionality is crippled by an immature OS with a very poor app ecosystem to back it up.
Microsoft came into its fortunes with Windows & Office products, which is still its bread & butter. Just because those products are the best and most popular doesn't mean all of Microsoft's products are the best in their respective divisions. Their mobile division has been a big money pit. Separate that from the rest of Microsoft, and I bet they would've been out of business a long time ago. Interestingly enough, it was reported
here that Microsoft spent more on marketing the Surface RT than the total revenue ended up being. (The number is somewhat deceptive though because the marketing budget included Windows 8, not just the RT). MS produced, by rough estimates, 8 million Surface RTs, and sold 25% of them. Their 3 year old WP's market share is still around 4% worldwide. Apple & Google each sell many times the amount of smartphones & tablets that Microsoft does.
I actually wonder why Microsoft keeps with the mobile world. Do they see it as the paradigm of the future, so much so that they wouldn't be able to survive on Windows & Office? 90% of computers worldwide run Windows, and virtually every business in the world uses Office. I don't see that changing anytime soon. I would think Microsoft could concentrate on what they're good at, the PC world, and leave the mobile world to Apple & Google, who proved that they're good at it.
Was Microsoft expecting a better reception to their mobile products? Buying Nokia proves that they're in it for the long haul, but if something doesn't change soon I would see the stockholders becoming involved.
First off, I never said all Apple users are iSheep, I just meant that Apple has enough diehard fans that, should they release a 13" iPad, it will already sell millions on day 1. Of course not all of them are fanboys, and each OS has it own cult like people (I would consider myself very borderline, my mood for the day mostly determines how severe my ******-ism is), it's just that Apple seems to have the largest amount of them.
And Apple is far from being without bugs, seeing as they've had their fair share of bugs over the years. Heck, right now, the iPhone 5S is suffering from a Blue Screen of Death bug for many apps (oh, the irony). So to say Apple user don't have to suffer with bugs is totally false. Hell, iOS 5 suffered (and still does, seeing as the bug was only patched with iOS 6, so anyone running iOS 5 can still exploit this) an in app-purchase bug where you could use a proxy server set up by someone in Russia, then log in the Apple Store with completely fake, made-up-on-the-spot credentials, and get as many in app purchases you wanted for free.
And I'm genuinely curious, how is WP immature? I will agree there are a couple irritating things, such as lack of separate sound profiles, no notification center or quick access to common settings, but for the most part, it's a solid OS. The apps situation is a bit disappointing, but it's rapidly improving (right on par with initial Android's growth, which is very promising). Also, lest we not forget that Windows Phone is currently the fastest growing OS worldwide, and it's especially popular in places like India and Mexico.
And yes, the mobile division needs some work, but it started years behind the competitors, so it's come a long way in that time, no? Especially tablets, seeing as the Surface line-up is one of Microsoft's few ventures into hardware. The fact that on their first try they got so much right impresses me, and the second generation models only improve upon the first. They still could do with some more improvements (especially in pricing, not including the Touch and Type Covers is killing them), but considering how new they are to the market when compared to their competitors, not bad at all.
And yes, the Surface RT had
meh sales, and Microsoft ordered far more to be produced than what was selling (the folks in Redmond apparently go too optimistic about it initially selling out), so due to all the extra inventory, they were out $900 million. Which is a bummer, because the Surface RT and Pro combined only made $853 million in revenue, and that's not even factoring in how much it cost them to produce the Pro units. So yes, a big failure. Hopefully they learned their lesson and won't produce far more than what's in demand.
As for the Windows Phone marketshare, it's actually up to 7% worldwide, I believe, and in many markets, it's actually higher (Mexico, it's 12%, and again I say, it's also popular in India). We musn't forget how late to the party Microsoft was, and I reiterate the fact that Windows Phone is currently the fastest growing mobile OS worldwide. We've got a ways to go, but it's catching on.
And why
wouldn't Microsoft be investing themselves in mobile? Is it not obvious the computing landscape is shifting in that direction? Sure, Microsoft is dominant in the desktop category, but in 10 years, that category might not even exist anymore. All the rage is for phones and tablet, PC sales are down, while mobile devices are going nowhere but up. Microsoft has to take action now, and try to gain some presence in the mobile landscape. It's currently dominated by iOS and Android, if they waited before they pushed out a version of Windows optimized for touch, it would be too late. The time to act is now, Microsoft was planning for the future. And while it was met with poor reception, Microsoft didn't have much a choice if they wanted to stay in the game.
Microsoft is keeping up with what they're good at, by designing the Surface line-up for productivity. They can't just leave things to Apple and Google. Again, we're in a "Post-PC" era, PC sales are only going to go down, mobile is only going to go up. If Microsoft doesn't get into mobile, they'll be extinct when the last PC is finally sold.
I'm glad Microsoft bought Nokia. Nokia has shown true dedication and devotion to Windows Phone, and now that soon enough both Nokia's hardware unit and Microsoft's software unit will be combined, they'll be able to push out even better products with even greater speed and efficiency. As you said, it proves Microsoft is in this for the long haul, which only makes sense. I'll say this one last time: Microsoft
has to be in it for the long haul, because that's what the future
is, mobile devices. So, read this last part in a Steve Ballmer voice:
Mobile, mobile, mobile!!!