Apple does deserve to be made fun of on some level, but so does Microsoft. Microsoft's negative perception is mostly their own doing, and they are a disorganized mess of a company for the moment. But Microsoft has my support simply because they have taken a large, but necessary risk and actually managed to produce some unique and truly innovative products. Prior to this Windows has been my de facto OS of choice mostly because I could run all of my games on it, and it was reasonably customizable.
Apple deserves respect though. If we set aside the obvious failings of iOS 7 for a moment, Apple has produced consistently high quality hardware for over a decade running software that is smooth, user-friendly and stable. There has been stagnation in recent years, and iOS 7 isn't quite the revolution they want us to think it is, but the quality remains top-tier. If they decide to enter a new market it's not going to be a half-baked entry. It's going to be great hardware and everything about it is going to be designed well for the type of use it's intended for.
I can understand disliking Apple. There are legitimate reasons for that. But you've got to at least respect them. Apple is not evil, but they do pose a threat to the future of Microsoft in the mobile space. Google does too.
Microsoft needs to respect and understand this threat in order to compete, and so do we if we want to support them. Hating on Apple is not helpful and just makes us look bad, and if you do want to be critical of them, do so in a constructive way.
By the way, I'm really happy to see all the discussion here.
How many times must I say it? Apple makes fine products, and for many years, they were leading the charge in innovation. My biggest gripe with Apple is just how so many people mindlessly follow what Apple tells them.
I loved my iPad while I had it, but then as soon as I saw Windows 8, I was hooked. Then once I saw my first Windows Phone (the Lumia 900), I instantly recognized it as the same beautiful UI as Windows 8 (which, since this was mid-2012, wasn't commercially available yet, mind you), I fell in love and haven't looked back.
Apple's products are very nice, I especially love the design of their Macbook Airs (a very clean and polish aluminum, if only it was running Windows 8 with a touchscreen...), it just irks me how Apple managed to start the biggest cult of all time.
And I do recognize Microsoft does make mistakes. The Xbox One has to be one of the most confusing product unveilings ever, since the folks in Redmond keep backtracking and pulling 180s on everything. GDR3
FINALLY gave us the ability to force close apps without spamming the Back button, and
FINALLY gave us rotation lock. Meanwhile, we're still waiting for easier access to frequent settings (yay, we finally get rotation lock, too bad it's buried in the settings), and a notification center, while I don't care much for it, would be nice, especially for those who need it. Plus, Microsoft's lack of including a Touch or Type Cover with Surface sales is ridiculous...
EVERY Surface commercial and ad shows one, why the hell do you have to spend an extra $120+ for it?