Microsoft and the NFL are in year six of an extended $400 million five-year deal. No matter the outcome of this year's Super Bowl, Microsoft's Surface Pro is the winner.
In 2013, Microsoft and the National Football League (NFL) forged a deal to make the Surface Pro the "official tablet" of the league and Microsoft the league's official technology sponsor. In 2017, Microsoft repositioned Surface Pro as the "world's most versatile laptop" versus its original "tablet that could replace your laptop" designation. For the 2018 and 2019 football season, Surface is now appropriately dubbed the official laptop of the NFL.
With Windows Ink and Surface Pen, Surface Pro is used on the field in tablet mode to draft plays, run instant replays with the Sideline app, is outfitted to endure the rigors of the gridiron, and much more. Though Surface has taken hits by commentators who referred to it as an iPad and endured physical abuse by at least one angry coach, Surface Pro has proven to be as resilient as it is versatile.
Microsoft's vision for this durable and versatile tool is that its adaptable form factor and user interface make it useful in any context. Consequently, in line with the context-conforming versatility that makes Surface a pro on the field, it has proven adaptable to the versatility of some of the NFL's players' diverse talents off the field. Microsoft's "Make Believe Happen" campaign highlights how Surface makes the interests, talents, or "side gigs" of some of the NFL's favorites, happen.
Full story from the WindowsCentral blog...
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