I don't want MS to fail in the Mobile space because I really want them to continue suporting the OS and evolve it and you get the idea. I don't like Android at all, hell no. I don't like the way Apple is with their devices (if you want to have all our services, you need to own all our products).
The new Lumias are out there now, but certainly they are not going to arrieve globally, I even believe it's not ever gonna came to Mexico, right now the choices are the Lumia 435, 530 (some places are still selling this piece of junk!), 532, 535, 630 (they should stop selling this too) and 640 (in some places even the 640 XL), but all of those are far away and behind from the competition. A Telcel floor seller told me a Lanix Windows Phone was going to be out, but haven't see it in stores (but their web page show it some months ago, don't know now). The new Lumia 550 is the same story, is a nice low-end device, but those low-end customers just want the popular apps, they aren't looking for OS perks, devices perks, they are looking for something cheap and that makes the work.
But on the higher end of the spectrum, just read the entire web f?rums, a lot of users opted to go with Android or iOS because they weren't out there nice replacements or follow-ups of their flagships or even olders devices, with some of the most common cases saying they didn't want to sidegrade, but to upgrade was impossible right now on the platform with so little to none choices.
And now, the app gap. Well, that is one of the most damaging points of the platform. Not only in the apps selections, but it also lacks quality from many first party apps (and you can see it clearly well in the comments section of the store). A lot of third party apps are just amazing, but I really believe a lot of people are not going to pay for, let's say, a nice YouTube App to get all the functions and stuff, when a first party app is on iOS or Android and it's free (even if the third party YouTube app on Windows is better compared to the first party app on Android or iOS).
I put all of those things on the table and the future is still very grim on the mobile side of Windows. Windows 10 is having a great time right now, with a lot of new apps, updates ones, UWA on the way and stuff, but Microsoft really needs to put a lot of effort the next year, if not, they are going to miss one of their "Universal Windows, Windows on Everything and Made you to love Windows" limbs and the "app" format-like of the UWA is going to fail, big time, even if HoloLens, Xbox One, Tablets, etc. etc. can have them. Geez, this is sad as a fan of something with so little spark left.