Well, that is all part of MS's (Nadella's) plan. If MS makes their other services/apps (OneDrive, Skype, OneNote, Bing, Outlook, Cortana, etc...) on all platforms really excellent, then sooner or later some iAndroid users are going to think, "Damn, if MS's services are really this good and reliable I should pick up a W10 phone too."
I cannot laugh enough when I see such comments. You think an Android user or iPhone user will come to WP just because MS services are great? If these services are great on their platform, why switch to one that is barely supported by carriers and shops, and even worse by devs? We need good apps in both design and functionality! When a users decides to try WP he must not have any block points such as..APPS!! he has on his phone and on WP are either missing or are present but outdated and half broken.
I have used all platforms but BB. switched between them every year to see for myself the good and the bad.
I will come back to WP when the OS will be again LAG FREE and with an in place design..seriously, win10 is a mess on phones, looks like a broken shrinked down PC user interface! Apps won't be a problem anymore, MS's customer service will get some decent quality, not just some guys hired to read from a paper list, and HW problems on the phones won't be so severe: L920,930,830,1520 all had issues...not mentioning them again, you had to be lucky to get a handset without any issues-> After all these are solved I will think again about switching to WP again.
Continuum won't magically bring hundreds of users to WP!! stop this nonsense and think in a realistic way!
Iris scanner WON'T be a WOW factor! The same as Touch ID was not a WOW factor, it was nice,new but not WOW!
The only thing now I see way better on the two new Lumias is the camera. From the leaked sample pictures, the camera on those two is clearly ahead of anything on the market now; way ahead, better in every aspect. But only the camera won't be enough.