WP is already dead. They call it Windows 10 Mobile now. And like Dan R. has said for some time, Universal Apps (which they have been pushing and touting for a while now) makes zero sense without them having phones. Phones with Windows are here to stay.
They could call it Fluffy-Pink-Unicorns-OS and it would still make no difference. Call it Windows Phone, call it Windows 10 Mobile, the result is the same. You can rename it, it won't change. A rose by any other name and all of that.
As for what Daniel said, I disagree with him. Universal apps can still make sense across PCs, tablets and even the Xbox. The mobile doesn't factor that much into it because most mobile-developed apps are NOT developed with anything but a mobile experience in mind. Snapchat or Instagram (yes, I know they announced a UA for it but let it be a reality first and see what limitations it'll have on PCs first before we call it a true UA) or Tinder or alike are not developed with anything but mobile in mind. Developers will therefore still have no interest in the concept as their target audience would not be PC users but mobile users.
Well, not to mention we've yet to see any boom of UAs at all. Even developers on Windows Phone aren't massively adopting the Universal app system and Windows 10 has been out for months. I don't see any urge from Windows developers, let alone from Android or iOS developers. Not to mention that the Windows Store itself is far from being something most Windows PC users even use.
Yes, and that was what led to Nokia being let go. They will continue making their own hardware. They have a 2 year plan to try and kickstart market share. Now their market share in europe and other places is constantly growing, so they wouldn't axe it. With their current plan there's no reason why it shouldn't keep growing in europe and likely start growing here.
The recent low sales were expected as they have nothing really new to offer or sell. Recent results show that Windows market share actually hasn't budged in North America. Which could be because people are holding off for the new hardware or windows 10.
Don't mix Nokia with this. Nokia has nothing to do with Microsoft since the 25th April 2014. They're shutting down Microsoft Mobile, that's not Nokia
Now that I've said that, where did you see the "2 year plan"? I'm assuming that's speculation because Microsoft never addressed that at all. And market share in Europe isn't constantly increasing. It's pretty stagnant actually. They grow in this country this trimester but go down in another at the same time. And Microsoft doesn't care about a specific market (and when they do, it's the US market, not Europe). The fact is, at 2.5% marketshare and decreasing, Microsoft's investors won't want to keep "trying to kickstart" something that has flopped thrice.
And no, the low sales have nothing to do with "have nothing really new to offer or sell". Windows Phone sales were NEVER based on flagship devices. It's budget phones like the Nokia 520, 530, 630 etc that captured any WP marketshare. And budget offers Microsoft kept putting out in the 4xx line, 5xx and 6xx line. People simply didn't buy those phones. I'm convinced that's because people who bought those before did it for the trust in the Nokia brand. Others will disagree. Only market research could give us more concrete evidence but I think I'm right, otherwise you wouldn't have seen such a massive decline in both marketshare and sales from the moment Nokia left until today. I don't believe at all anyone if "holding off for the new hardware" and even less for Windows 10. Most people don't care about any of that. Certainly not the people who buy budget phones.
I can write my friend an email in gmail about wanting to start going bowling. 3 or 4 emails later, I will begin seeing targeted ads for bowling lessons. I have never seen ms do this.
I believe MS mines to an extent, mostly bing, but they aren't actively crawling your emails and texts (hangouts) to spy on you
Gmail scans your emails for trigger words to aim ads at you. That's true. And Google is pretty open about that. And you can disable all of that on Google Settings under "Ads Settings". You can turn everything off and ads will no longer be served to you based on any information Google has about you.
Microsoft also scans your emails. For example, if you write an email and mention the word "attach" or similar, before sending it, it will ask you if you attached anything to the email or if you didn't forget it. Oh and if you think Microsoft doesn't know what you do in their services, the OneDrive debacle showed it. If they knew exactly what people were uploading to OneDrive, that means they were snooping around your private cloud account. All companies will harvest your data. Some of them - like Google - are just more honest about it because it's their business to do it. Google sells ads. That's their business. If you don't want to have ads served or alike, you simply opt out of just outright don't use Google products
