Ten Four
New member
Here's my positive take on what should happen moving forward based on Nadella's vision. Stop trying to push phones out via carriers and sell them all direct or via Microsoft stores, unlocked, and pre-loaded with only the best MS apps. Offer them with a kick-*** service deal package deal for those that want it--probably partner with T-Mobile on this since they are in Bellevue. In the USA sell two variants (regular and XL) for each market identified by Nadella: low end, business, flagship. Establish and/or market like crazy some unique features that work seamlessly with Surface devices and maybe high-end similar devices using Windows 10: Continuum, tethering, maybe something with Hololens. Personally, I think it is a mistake for everyone to make only large phones, and I think there is a large market for a mini-flagship that is just as powerful with a great camera, luxurious build, etc. I think that would have a huge appeal to the business market, where most people work on desktops and laptops all day and have no need to carry around a tablet-sized phone. Business people want something that keeps them in touch, while the productivity stuff is mostly done on the bigger devices. Emphasize strong points that beat the competition and appeal to business like security, battery life, durability (make them all waterproof). Make wireless charging and some sort of payment system standard and very seamless. Standardize these features across the entire line so that Windows phones get known to be secure, rugged, have great cameras, wireless charging, seamless payments, etc. Sure, the high-end phones will be even better, but do what Apple does and make a Microsoft experience that is palpable across the line.