You don't understand the point.
If you slap apple logo on any commodity, it'll hold value, even fruits or a toy radio controlled car.
Do the same with a Nokia Logo and a Rolls Royce, people will think its cheap, why? because Nokia 'had' lost its market share.
If, Apple starts to make wp phones (am damn sure they won't), only Apple phones would hold value. Even Samsung which is considered amongst top guns, if you look at their resale value, its carp, the value falls with the blink of an eye specially when you launch a gazillion models in a week. The new model today is old tomorrow.
No harm intended to anyone, whenever I see anyone with an apple product, I automatically assume "The person knows nothing about tech, and imagines owning an apple product means they deserve to be respected".
The only thing good about Apple is the sound quality I can get with the same earphones I use on my Lumia (JBL J22i)
Having said that I need to take a break from this thread unless fatclue guy says something which I'd love to like
Just view this video, why I don't like apple is summed up in this,
iPhone 5S Official [Parody] - YouTube