If they don't approach developers properly and make a great device that is going to present the power of Windows 10 and UWP to the consumers and market it all correctly, they should be good to go.
If they
don't approach or they
do approach?
Apple innovations are at all time low, yet their sales are at all time high and that's all because of the build quality of their devices and their marketing department. MS learnt how to market Surface properly, hope they do the same with mobile devices.
This is the thing we keep clinging on to, hope that their marketing department really comes out with the best presentation, and that they understand what needs to be delivered. There will always be those who are just pessimistics and will find flaws in anything that is released but the marketing and the engineering departments need to produce something that can keep the most number of people satisfied to the highest degree possible
You often hear MS say they will release another mobile device "but it won't look like what is currently out there". So the question is, what do you want?
The bigger question is what will that kind of device be? Will it have a folding screen or attachable cover or hololens or what? The truth is that the next big thing is pretty unknown at this point. Take a look at most of the current mobile phone manufacturers - their innovation is almost dried up - it's more of just iterative improvements: better screens, reducd bezels, faster processor, more RAM, better cameras and more or less the same OS experiences. Where's the real innovation that can really catch on? Microsoft need to bring that real innovation and creativity to the fore so that it can become mainstream, just like the way hybrid devices have caught on, proper quality and finish have caught on with laptops and attention to detail
On topic though, I believe there is a place for Microsoft in the mobile market. If it’s done it’s done, but I also believe Microsoft could and should do more to bring attention to it and get developer support. Without developer support you’ll never have the customer base, not in this era of apps.
This is the crux of the matter if we are to go by the numerous articles stating why the Windows mobile OS hasn't been catching on, the reduced number of apps and their average quality.
As it is if MS were to release a new OS for their mobile devices coupled with a new device, what is going to entice developers to create new apps for the new OS? And to update their current apps so that they can work in the new platform? MS might just not release anything at all since they know the majority of the developers just won't be interested
I chose to support an app platform like Skype Bots or WeChat on which I can have my service run. Seems that may be a future trend.
Keep in mind, too, our kids wont want a stupid 4", 5", or 6" slab that can break. They may want something completely different.
With MS making excellent apps for Iphone, Android, and 10 - they are staying relevant.
This is an interesting train of thought - we may be overfocusing on the hardware and saying there should be apps but what if it's actually something else altogether? Most people usually use a few main apps and may keep a dozen or more apps just to use them occasionally
Imagine this - your phone or whatever it will become works like this - you use Cortana front and centre - to make calls, send sms, dictate emails, take photos etc - the core functions of most smartphones which the mobile OS natively provides - of course you can just use them without cortana - that option should be there
But for other functions, like checking train or bus schedules, booking plane tickets, making event reservations, depositing cheques, etc - that can also be taken care by Cortana but through use of the bots - where Cortana receives your request, sends the reques to the relevant bot and the task is carried out, but with user feedback -all without use of an app. Apps are very rigid in the way they work and for the most part do a couple of specific tasks. The main apps that people use can still be there since Facebook and others will make sure to develop them.
What if Microsoft is done with mobile? If I don't have a good alternative I may give up smartphones, use a dumb phone for voice and get a mobile hotspot. I already carry an ultrabook when I travel, so data would have to wait until I can get to it, but I would get to it.
There are days that I sometimes can work that way but my need for whatsapp and using the camera keeps me around with smartphones
*Os code shows new device SKU for "Andromeda"
*MS promises to bring new keyboard to whole OS, mobile included
*MS promises to bring "enterprise features" to w10m late US summer
*MS _demo's_ and promises to bring files on demand to win10m
*MS promises to bring timeline to win10m
*HP works with MSFT closely, and teases "probably the new x3"
*Wharton brooks told "don't release your new phone, we won't support it for rs3, because we are making some changes to mobile, but they can't say any more, hush hush"
*UWP, entire future of the windows platform -win10m, UWP powered OS
*CEO says "we will make more phones, they just won't look like smartphones today"
*COO of surface division "we will make more phones, they just won't look like smartphones today".
*Cshell seen in proto, runs on x3
NOW, what you are proposing is that this is a complete wall of lies. That not one element of it is true, and that MSFT, will fall flat on its face, with consumers, developers and its one OS, onecore, UWP - all will be admitted as farce, and MSFT will roll over and give up, because it gain immediate success with the ambitious goal of unifying windows.
AND what you are proposing is that they have software prototypes, on win10m, for things like files on demand, and cshell, with probably thousands of man hours involved coding them, and despite all that wasted money, have no intention to release any of it.
I find that concept, not credible. The simplest explaination is usually the correct one.
Those are quite a number of pieces of evidence that MS is committed to mobile - I'll give you that, you researched well, some I had no idea on
Those are mostly prototypes or testing phases, we're not sure that they will land into the market - the Lumia Mclaren didn't launch even though we've now seen the real thing - same with other cancelled devices as well as apps or software that never made it to the market or did make it to the market but was scrapped after some time
Can we be sure that whatever they do bring will receive consistent and ever increasing support for the next few years or so? People and companies need that confidence and stability, that belief and faith in something that is going to last. In the tech world that needs to be at least a couple of years. A few years back I was promoting a new service to universities in Nairobi called Bebapay (from Google) -it got scrapped after a few months. Even if Google was to bring a better service like that, people will be wary of trying that again
I don't know exactly what the plan is over the next few years, but I know that its not "giving up". Companies give up when they take losses, and lose profitability. When they are profitable, or investing rather than bleeding losses, they try to invest and expand into every viable area.
This is something - if I were to continue this train of thought, MS have currently retrenched so as to reduce the losses made in mobile so that they can invest more in the next big thing in mobile and be ready for it - nice concept for sure