Why AT&T Backs PMA Charging

[T Moore]

This choice between wireless charging standards has nothing to do with what performs best or the costs of implementing the standard. It has everything to do with the commercial possibilities of PMA charging. There is money to be made.
The next version of PMA charging adds what is called a digital layer. This will enable messages, ads, to be sent to the phone. You see where this could go it they have these set up in airports, stadiums, restaurants, gyms and coffee shops. There is always money in advertising.
You still need a bulky cover for PMA until they start bulding them into phones.
This is just what I found after searching a while.

 

[palandri]

This choice between wireless charging standards has nothing to do with what performs best or the costs of implementing the standard. It has everything to do with the commercial possibilities of PMA charging. There is money to be made.
The next version of PMA charging adds what is called a digital layer. This will enable messages, ads, to be sent to the phone. You see where this could go it they have these set up in airports, stadiums, restaurants, gyms and coffee shops. There is always money in advertising.
You still need a bulky cover for PMA until they start bulding them into phones.
This is just what I found after searching a while.

Do you have links on this that you could share? The part about sending ads to my phone really bothers me. Thanks!

 

[T Moore]

Strings Attached to Wireless Charging
That is one. Others carry the same story.

In addition to standardizing inductive and resonant inductive coupling technology, PMA seeks to add a digital layer providing policy-setting, monitoring, and extensible APIs.
http://www.zeably.com/Power_Matters_Alliance

 

[Derausgewanderte]

But sending info to phone is what NFC already does. Easy to build with qi or any other charging mechanism....

 

[T Moore]

But sending info to phone is what NFC already does. Easy to build with qi or any other charging mechanism....

It would be the commercial locations sending messages, ads and cupons. They could even control charging rate and monitor time on charge.

 

[psudotechzealot]

Seems to me that you really loathe PMA, T-Moore. So, I got to ask the question, are you buying the global 1520 or the 929?

 

[inteller]

The LAST thing we need is some cloud control of our charging. what they have done is create a vector for malware. just thing if the cloud controller got infected, they could start overcharging devices everywhere and ruining them.

PMA is a crock of **** created by P&G and Duracell because they were quickly being marginalized as a proprietary **** solution.

 

[T Moore]

Seems to me that you really loathe PMA, T-Moore. So, I got to ask the question, are you buying the global 1520 or the 929?

I wanted to find out why AT&T is pushing PMA so hard, hard enough to remove the Qi charging, that's all. Doesn't make any difference what I buy. It is about information.

 

[KnightOfAnfala]

Good thread. Bookmarking because I'm at work right now. I'd definitely want to find out more about this PMA vs Qi thing.

 

[psudotechzealot]

I wanted to find out why AT&T is pushing PMA so hard, hard enough to remove the Qi charging, that's all. Doesn't make any difference what I buy. It is about information.

Oh ok, my fault. Carry on, good sir.