You are moving goal posts. You were taking about performance and price, and I brought up a comparable Android handset, now you want to talk about awareness of said product.
Well I can be blunt and say who knows someone with a Lumia 521/520/525/630?
I saw maybe 2 people out of literally hundreds of iPhones (with some Samsung Galaxy devices) at my college with a Lumia 521. I have seen more Chromebooks at my college than people with a WP device. That's funny.
Sent from my XT907 using Mobile Nations mobile app
Well I've been out of college for several years. I don't know anyone with a Chromebook nor have I seen any in the wild. But to get back to the original point, I pointed out that the good price for performance ratio with lower end Nokia handsets and you pointed out that Motorola has offered comparable Android handsets. Fair enough, but where is that getting either company?
Most of my friends, family members, and business associates/clients have iPhones or Galaxies. A few have WP. I've seen WPs in the wild here in Pittsburgh but like others, not very many. I can remember maybe 6 instances that I saw someone in the wild using a WP. So the next question is many of these people with iPhones and Galaxies can't afford to spend a lot of money on a phone every year or two so why not buy a Nokia or Motorola handset? So here is the situation: iPhone and Samsung Galaxy have become established brands. They each have at least 5 or 6 versions, right? If you can't afford to get the latest one, you buy the previous version for a much lower price or you get the previous version from a friend or family member who has upgraded to the latest version.
Peoples mindsets are that most people they know have one of these 2 brands so they don't want to be different nor do they want to risk it being incompatible with some app or accessory or whatever they want to use so they buy one of these 2 phones. In addition since these phones are top sellers, they are what are recommended by store sales reps.
The average consumer does not have enough technical knowledge to figure out that a different manufacturer and operating system may meet their needs or even work better for them than an iPhone or Samsung Galaxy. They know of the company Microsoft and the brand of Windows but with the very long history of Windows for PCs, they associate it with inconsistent performance and complexity rather than stability and flexibility.
So what needs to be done to resolve this problem? Several things actually and many are already in the works. One is to increase the number of OEMs; this is being done. What this will do is help increase marketshare, particularly in countries outside the U.S. where many people look for budget phones and want to replace their dumbphones. Even if it helps double its marketshare in the next couple of years, developers are going to start taking the platform more seriously.
Second thing, end exclusivity among U.S. carriers. The Lumia Icon should be available from at least AT&T, T-Mobile, and Sprint, in addition to Verizon. The 1520 should be available from at least Verizon and maybe even T-Mobile in addition to AT&T, etc. Many people like 1 of these 2 handsets but don't want to switch carriers.
Third thing - rebrand. The Surface may not be a super popular tablet but it doesn't have a bad reputation either; it can be as big of a name as XBox. Combine RT and Windows Phone. Use the Surface brand for phones and don't call them Windows phones. They could simply be Surface phones.
Fourth thing - This has been discussed over and over again and there is no need to discuss again right now but improve the quality and selection of apps. Also many companies have WP apps but don't advertise them; you only see the Apple App Store and Google Play logos in their ads. This needs to be corrected.
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