The missing piece of the puzzle that no one on this site seems to be talking about. Vzw might be the largest carrier in the US, but they are not carrying their own weight when it comes to supporting the platform.
Still, yea, only 12.4% but still a strong part of the market. If Microsoft promotes it right (it needs a whole new angle to promote Windows Phone), these flagships should be accessable by all carriers.
So, Microsoft does this major promotion on these reallly innovative flagships, some apple or android users are a little interested and want to check it out, they go to their chosen provider and they cant even get the phone shown, so they get pushed back to their last phone brand. What good is this for Windows Phone ?
This is what Microsoft needed in the marketplace, a phone that people could see and go WOW, it can do that ? Something they have not had yet. This could be the phone that does this.
If you had 50% of the marketplace, you CAN BE this way against carriers (like Apple did) but when your hanging around 3.5%, you really cant afford to do this.
Deep down in side, I dont think Windows Phone will ever be 40% of the marketplace(unless Apple STOPS selling phones for some reason) but, there is room for 15-20% as a 3rd option. This is what Microsoft's goal should be, not to go head to head but, to go side by side with them. The ONLY way to do this is to make sure their phones are available on every carrier possable.
WIndows Phone is losing money for Microsoft, knowing Microsoft's history very well, it could be the nail that kills Windows Phone for good. Unless something comes forward that makes WP profitable in some way, it will go away.
We all should want it across all carriers, even if we are not using them, more people that buy, more apps, more support by Microsoft and better support/phones. A win, win for WP fans...