- Nov 19, 2012
I think people will cancel long before Microsoft does. Microsoft has a good product but it has some lazy execution. What I hope happens is that Microsoft would eventually separate its phone division from the enterprise and let the people do what they do best, innovate. Maybe they already have autonomy to do what they do but if they do, they seriously lack leadership.
Microsoft Mobile is a separate company from Microsoft. The WP Team, if it wasn't yet, should be moving there soon. Then they'll have no excuses (I mean, they don't have them now. It was Nokia who was getting frustrated by the OS limitations and kept asking for GDRs to unlock stuff. That story of "needing to cooperate closer with hardware is hogwash. No one with two brain cells active believes that, specially coming from Microsoft.)
However, yes, probably consumers will be the ones who will speak. Just like they did with the Surface RT.
Microsoft is a BUSINESS. Not a charity. It doesn't matter how deep their pockets are, they're not in it to lose money. If Microsoft Mobile doesn't turn a profit (and I doubt it will. The fact that they were moved into a separate company and not into Microsoft itself is already a sign of how little confidence Redmond has in it) and Windows Phone isn't able to lift-of through other OEMs, Microsoft WILL cancel it, like it or not.
Will they leave the mobile business? No. They'll probably come out with something else. Perhaps with full Windows on a smartphone. Or perhaps with other ways of getting consumers their services. They could always, for example, launch a Windows Launcher for Android with all the Microsoft services there. It's a possibility.