New Evidence About Why Windows Phone Is Doomed In America
I think the author makes some excellent points, boiling down to this:
The US retail partners from AT&T and Verizon to Walmart and HSN are placing exceptionally small launch orders. They have zero faith in American consumer demand for Windows smartphones. That is why we keep seeing instant sell-outs of new models followed by long stretches of models being out of stock – which in turn damage sales. Retail partners refuse to stock up in fear of getting stuck with inventory. It is a self-fulfilling prophecy.
The question is, what can be done about it? Look at the pathetic "marketing" for Lumia 925 and soon the new Samsung ATIV S Neo on Sprint. They have zero faith and interest in WP. AT&T shows some half-hearted interest in marketing, but it's very lukewarm.
How can it be turned around?
