I'll give you one example, Y makes pizzas, Z has the masters who bring recipes to it, What Y was expert at was they had a team and famous place to make it.
Now Imagine, Z bought the place and the team(most of them) and they already have master minds behind unique recipes.
Now Y(with NO place left) asks X's to make pizzas at their places but when they are selling it, they label with Y.
But the actual worthy piZZas went with Z.
Y is Nokia here, Z is Microsoft.
This is just a basic representation. I hope you guys understood the situation Nokia is in right now.
I brought a Nokia Lumia 720 in 2013, because it was first a Nokia and more than that its a windows phone.
Now you guys might ask me ... why a WP?
I would say why not? The OS is good, user inteface is cool. The OS is future proof, windows 8 to 8.1 to 10. I know 7 was left out.
You talking about apps? This is a tricky question. How many of us use most of the android apps?
I use my mobile for basic phone use, apps which are work related, Office(brilliant), Onenote, Evernote, Office calls ?? Skype is integrated.
Games? I'm not a gamer, I would rather prefer a explosive workout. Ok this one is too personal, you guys can game.... W store has games too
Camera? Carl Zeiss Lens, ABSOLUTE STEAL, what else can I ask? Compare a 5MP/ 6.7 MP of Nokia with 8MP from other non-premium devices.
I bought a Lumia 535 recently, I intentionally didnt buy a Nokia 730, 630,530 just because its NOKIA (I dont mean NOKIA IS BAD), I wanted to move ahead, be in the current line.
Lumia 535 is a great phone.
And its not a rule that Nokia will do great with Android phones and top the list, look at where is Sony now.
Its a very competitive world, Best strategies, Best pricing, Aggressive pricing, Aggressive marketing is needed.
P.S. I'm not a NOKIA hater or Android hater, I will tell a logic why a WP for a guy like me, See Android has a huge market, so almost everyone has it, IOS? people look at it as class symbol and buy it, and yes its a great mobile, even iPhone are quite a lot in urban areas, to have a unique mobile i choose Windows, with fancy colors, Cyan? I never expected five years back mobiles look cool in it. 720 was launched at that time, I bought it, a Cyan and its a very wise decision, I love it absolutely.
At the end of the day, it really matters upon a user. one might just go with Android and choose Samsung over others or just prefer an aggressive pricer like Xiami. Or flexible among Android devices.
One goes with iPhone
One goes with Windows that too only Lumia
One is flexible to try any Windows mobile.
Nokia has loyal customers and Android has incredible following among masses n premium mobiles, I would be great combination.
I'm the one who I mentioned three lines above ''One goes with Windows that too only Lumia''. Cheers