The Surface Note concept looks amazing. In my opinion, for it to be a mass market prospect, it would only survive if we get to a point where we don't need apps. MS has burnt so many users, their products are known for poor or non existent apps. Failing that, they go for ultra expensive niche market, with such amazing must have functionality you can't get elsewhere. I think we'd be looking at something beyond apps. They need to make apps seem passé, uncool. It would need to launch with some major 'wow'. I'd even say they should launch it without any big hype. It will spread virally and become cool to own - and that might even mean aiming it at Business users. I remember BlackBerry used to be the phone for business. It was seen aspirational to own one. Personally, I never found them cool but hey ho.(!)