Same with any social service. Its all about the people you follow. Follow the idiots on FB that post a stupid comment every 5 seconds, or machine gun 15 posts in 15 minutes and it sucks. My group of people do not suck. They post quality things. Same with Twitter, follow the wrong people and you get drivel. Same with instagram, follow quality people and you get quality posts. Still don't see how its better or worse than any other service. Your example of elephants, queen, ice caps, is just picking the right people to follow. So the service is no better than any other. I bet if you found people on FB that had the same content quality as your instagram connections you would be just as happy. I mean my FB app on my phone has none of the other crap that the guy in the video was talking about. Its just my FB wall feed.