Someone has a bit of an ego. Self identifying something as a better ad? FWIW, I personally think it is long winded and detail heavy. That can otherwise be taken to mean it is exactly what does not sell products in the current consumer market. Whether one likes it or not, ads that require you to read something do not sell products because they exceed the attention span of the average consumer. There is a reason why everyone's ads are image driven - that is what gets attention and draws in the target market (geeks who live and breathe specs are not the target). BTW, most Apple ads are extremely visual since they were one of the companies that perfected the approach. The fact that they talk about Retina displays is because they already own the market and have the consumer attention by default. In comparison, the ads for the new mini only emphasize that it is smaller (visual in the extreme). The two best selling tablets by far are and Kindle Fires. Other than Retina, the respective ads from the two companies barely ever mention the actual devices. Sorry but while I would otherwise just ignore, since you have gone so far as to self proclaim you have done a better ad, I feel obliged to point out that it really misses the mark for everyone except geeks who already know the specs. Therefore, it totally misses the mark in terms of getting attention for a new product line.