Is Your Local AT&T Store Still Advertising Windows Phone?

Chris_Kez

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I stopped at my local AT&T store last week and was disappointed to see that the Lumia 520 was the ONLY Windows Phone on the showroom floor. It was in a line-up of devices on their Go Phone display. The 1020, 925 (released last month on AT&T) and 920 were no longer visible. The 1020 posters and window signs were gone. The stand-alone 1020 display had been replaced by a Moto X display. Other free-standing displays featured:
  • iPad and iPad Mini
  • iPhone 5s/5c
  • Samsung Galaxy Note 3, Galaxy Mega and Tab 3 8.0
  • Several WiFi hotspots
  • Final display was mix of on-contract devices, all displaying the new monthly "Next" prices.
The line-up on that final display did not include a single Windows Phone. It featured HTC One, LG G2, Galaxy S4, Galaxy S3, iPhone 4S and Blackberry Q10. Seriously? The S3, 4S and Q10??? The S3 is a year and a half old; the 4S is two years old; and Blackberry is circling the drain. Fine; I'll give them the S3 and 4S- those are two hugely popular devices. So put them on some kind of "Classics" or "Favorites" display. Or put them with the 920 and whatever else on a "no money down" display. But really, they need to have the 1020 or 925 at least on the floor.
 
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cw1988

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Re: Is Your Local Phone Store Still Advertising Windows Phone?

That's strange. I mean in the uk previous models vet moved to their own designated bit whilst the newcomers ate showcased in the better display etc.

In the uk we have 520up to 925...i think in most phone stores.
 

xratola

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Re: Is Your Local Phone Store Still Advertising Windows Phone?

Well here in Peru I'm still seeing Posters and devices in the line-up. Plus there's a marketing campaign called the Lumia Challenge which consists in making people try the Lumia line and encourage them to buy one, the even have a low light room to proof the 920's camera.. I think that's why WP/Nokia is the 2nd best seller in Latin America.
 

etad putta

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My 920 seems to perform just as well whether my ATT store has windows phones on display or not. I would suspect with this newfangled internet thing most people do their pre-buy research online. I'm sure if a person wants to see one they would show him\her a windows phone. Now if the amber update was on display....
 

Chris_Kez

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So your official position is that point of sale marketing doesn't matter? And that your experience as a WP8 user wouldn't benefit from platform growth driven by advertising? Interesting.
 

BitPusher2600

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The local Walmart still has a big poster type of thing hanging up for the Lumia 520. I also from time to time see a company made advertisement flash on the screen in electronics for one of them as well. Low end devices I guess, but I don't suppose the exposure could be all that bad.
 

jmshub

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I was at the mall a week or two ago, and Nokia was still represented at the att store. 1020 in two locations, the 920 and the 925 all on display.
 

etad putta

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So your official position is that point of sale marketing doesn't matter? And that your experience as a WP8 user wouldn't benefit from platform growth driven by advertising? Interesting.
B&M sales? nope B&M advertising? nope. Advertising is like porn you dont have to come to it, it comes to you.
 
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Chris_Kez

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B&M sales? nope B&M advertising? nope. Advertising is like porn you dont have to come to it, it comes to you.

I think nearly every retailer and manufacturer will disagree with you (at least in regards to in-store displays. I haven't quite deciphered the porn comment; please don't explain).
 

etad putta

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I think nearly every retailer and manufacturer will disagree with you (at least in regards to in-store displays. I haven't quite deciphered the porn comment; please don't explain).
Smartphone advertising is literally everywhere plus the fact that so many people have smartphones it's difficult not to be exposed to the latest and greatest long before one steps foot into a brick and mortar smartphone store. The walls and counters have to have something on them other than a picture of uncle Bill with a lampshade on his head but i believe the large majority of people pretty much know what they want. Strangely enough a lot of places without att stores still manage to get people to buy phones through internet sales and fedex\ups. In-store displays and slick sales people? In regards to smartphones i think minimal results.
 

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