That is the stereotype but I see tons of iPhones in heavy day-to-day use by all sorts of people in all sorts of environments and used in different ways. Like I wrote earlier, my daughter, who is Hell on technology, has an old iPhone 4 that replaced her previous iPhone 4 on warranty. She destroys phones. She is on her third Otter case--we get the heaviest duty ones available. Her current case is so battered that pieces have fallen off of it. I'm impressed that an iPhone has stood up to what she puts it through. At work, most of the phones are iPhones, but many are older generation 5s, 5cs, etc. They just seem to keep going and going. Sure, I think there are some people into the jewelry aspect, but not the majority who go for the phone system they see their friends using, which in many cases is iPhone. And, it does help when everyone you know is on the same system. My daughter's college has an Apple store within the campus where you can get parts, assistance, and repairs done. That type of thing makes iPhones very useful, along with knowing that anyplace that has an app will have an app for your device, and probably the best app available.