After years of struggle in one of the most premium and important smartphone market in the world, USA, Nokia is finally seeing its smartphone strategy and hard work bearing fruits. During Q3 2013, Nokia became the fourth largest smartphone brand capturing a record high 4% market share in a market which is a virtual duopoly dominated by Apple & Samsung.
Nokia captured the fourth spot for the first time since the iPhone launch, overtaking Motorola, HTC, BlackBerry, Huawei, ZTE & other brands. The key reason for this growth can be attributed to the big change in the Finnish vendor?s approach and go-to-market strategy towards selling its new phones in this highly operator-controlled US market compared to the less flexible attitude during the time when iPhone was launched. Nokia has thus in the last few years of post-Symbian transition has worked more closely with multiple operators offering them highly differentiated exclusive products with targeted and unique value propositions. This extra effort has helped Nokia steadily build its Lumia portfolio as well as win more shelf spaces at multiple carriers to reach at this inflection point.
Source: Counterpoint Research
Nokia captured the fourth spot for the first time since the iPhone launch, overtaking Motorola, HTC, BlackBerry, Huawei, ZTE & other brands. The key reason for this growth can be attributed to the big change in the Finnish vendor?s approach and go-to-market strategy towards selling its new phones in this highly operator-controlled US market compared to the less flexible attitude during the time when iPhone was launched. Nokia has thus in the last few years of post-Symbian transition has worked more closely with multiple operators offering them highly differentiated exclusive products with targeted and unique value propositions. This extra effort has helped Nokia steadily build its Lumia portfolio as well as win more shelf spaces at multiple carriers to reach at this inflection point.
Source: Counterpoint Research