I wonder what's going on. This week we've had Ed Bott and Tom Warren saying they're ditching WP and, on Windows Weekly yesterday, Thurrott and MJF gave a virtual epitaph for WP. None of them have reported even rumors that MSFT is dropping WP but they must be hearing something (vague hints). Of course, you could say that MSFT has been screaming that WP is dead recently by:
1. Releasing apps for all their services on iOS and Android
2. Talking about services more than platforms
3. Removing the Metro UI from Windows
4. Adding Android as a Visual Studio 2015 target
Every year around this time, the same stuff pops up. "woe is me, windows phone is dying" I will agree, its not growing as it should. There are hurdles to leap through, and its a long fight not a quick one shot win.
1. Releasing apps for all their services on iOS and Android
This is good business sense, have your product EVERYWHERE, that way there is no possible way to miss potential customers. Hell I bet Microsoft would release the apps for connected refrigerators too if it has the choice to at this point. Microsoft did not restrict themselves to a specific set of hardware when they first released DOS and Windows like a fruit named company did, and see what it did for their company. Google as well released products that were accessible from just about every conceivable area, and they are now market leader in their respective fields.
2. Talking about services more than platforms
This again, is good business sense, get people enrolled in your services to keep them tied to your company, and have a steady income. Nothing scary there, just some smart thinking.
3. Removing the Metro UI from Windows
They are NOT removing the modern UI, it is transforming on desktop to fit the needs of a desktop computer. They learned the hard way that you cannot design an OS that is touch first and expect people to use it with a mouse and keyboard. The modern UI is great for touch, tablets etc. but is just plain clunky with a mouse and keyboard. So they are customizing the UI to the device its on. Desktop is a Desktop focused UI with the modern UI modified to work within the new start menu. The Tablet UI will be just that Modern UI with a touch focus, and apparently it is being modified and merged with the phone UI to the point of having one SKU with the underpinnings the same to allow for universal apps.
4. Adding Android as a Visual Studio 2015 target
Again, good business decision to go after where the customers are. get a hook in them, give the developers the tools to write for one platform, and make it easier to move that same code to another platform, IE make it easier for those developing for another platform to develop for your platform.
Just because two tech journalists switch platforms does not mean the world is coming to an end. That's 2 people out of 7-8-9 million windows phone devices sold in a year that saw only a couple new devices?
here is a pretty good article recap of last quarter
Windows Phone Market Share Strong Last Quarter - Clinton Fitch
Microsoft said a couple years ago that they are in it for the long haul, this is not a battle that will be won in a quick decisive stroke, but a long drawn out fight.
I personally feel that Windows phone is starting to mature. I am absolutely in love with my Lumia 830, and the 920 before that. The platform has probably THE best integration I have seen when it comes to OS's. I don't plan on leaving anytime soon, I just love the OS too much. I got bored with IOS, and I never liked my Android devices before that.
sure Microsoft dropped the ball with McLaren, They were counting on it having a new technology that did not pan out the way they wished, and they should have had a plan B in place for this very situation. I really am thinking that's where they came with the "affordable flagship" name for the 830, it IS the plan B (not good enough Microsoft). Lets just hope they are cooking up some good stuff for next year. If previous quotes from Microsoft's exec. are evidence, it might be.