Re: Really underwhelmed with the event
I didn't get to read all responses so, this opinion may have been voiced...
As a whole, this event was more than good, it was literally the best press event MS has held in a VERY long time. If you look at this event as a whole, the confidence in what they were selling and the devices, no doubt you would (or at least should) agree it was better than anything previously. As for the phone section, yes it was light on details, but was mainly aimed at the biggest differentiator for the Windows phone devices. That being Continuum.
Lets be completely honest with ourselves, we ALL know where MS stands in the grand scheme of things with their phone efforts. Its NOT looking good. Well, its physically looking good, but from a business perspective and market share, its bad. MS is using the phones so they always have a "complete" in house solution for...... Businesses. This is their focus. Even the Surface Book is squarely aimed at professionals with the "fans", us benefitting from their efforts and being excited about the hardware. Microsoft's current position is much more focused for the long play. Get your services into the hands of everyone, make all eyes see them, make them accessible across the board. Wisely, MS is back to what got them into a dominant position in their early years.... software. Because honestly the hardware is nothing without it.
So, for the new Lumia phones, MS showing off Continuum wasn't necessarily for you and me (and I mean a majority of the US market), but emerging markets. A large majority of people have high-end phones, with equally high-end computers. The idea of Continuum isn't necessarily something, a big part of this community would be using. We all have a lot of different computers or even Surfaces next to our phones. Some businesses now could very well use this feature, when rolling out a mass of devices to their employees. The less means, less management, cost and upkeep. For emerging markets, areas where things like money or the ability to have multiple devices, isn't really an option. A phone with the ability to dock and become more productive is an intriguing idea. One that I think if properly marketed and targeted would work very well.
Our own love of Windows phone, we want Microsoft to drop the hammer and produce amazing pieces of hardware. We want all the bells and whistles. We want something that's beyond or on par, in all aspects to phones like the iPhone 6S or Galaxy lineup. That's all very good, but look closer and see where they did do exactly this... the Surface line. That's where the money is coming, that needs to take off and keep going. The Surface Book and Surface Pro 4, the Band 2... I mean these all are extremely high quality with some, if not the best features. This is where Microsoft is focused, but they do have a focus on their phone efforts. Its just now more focused to areas where they can expand and work alongside their current premium devices. When this foundation is laid and becomes viable, THEN we will see things like maybe a Surface phone of a Lumina 1020 successor.