I don't understand people who think they were supposed to attach the loop-sticker to the keyboard. The instructions that come with the sticker make it very clear (aka a picture) that the sticky part is meant to be attached to the smooth-metal back of the Surface 3. I followed the directions with mine and that sticker is latched on like a barnacle. It's going nowhere.
I'm actually worried about how hard it will be to remove the sticker if I get used to clipping the pen to the keyboard when it's closed as another posted showed us a picture of.
I can't believe anyone tried to put something sticky on a felt surface.