Yet another person from Switzerland reporting, and I share your sentiments.
Unfortunately, Bing is only part of this mess. The whole WP8 experience is also very incomplete for those of us living in Switzerland... no audio search, no local scout, no bing cards, no podcasts in the marketplace, no Zune video rentals... it goes on and on. That WP updates aren't distributed simultaneously world wide is another related problem.
I wish someone would finally explain to Microsoft's executive staff, that we live in a globalized world now, this forum is more than enough proof of that. I understand that Microsoft must consider differences in national legal frameworks, yet Microsoft is far worse than their competition at giving all consumers everywhere a similar experience. Replicating national boarders in cyberspace is an outdated concept that Microsoft can't ignore all the time, but Microsoft must resist that approach far more often and with far more rigor!
What I don't understand is: MS is a global company, selling their products globally. Why don't they do their best to give all their customers the same good experience?
Steven Elop once said, that Nokia is truly a global company, whereas Microsoft is merely a U.S. company that happens to do business overseas. That might be an academic difference, but I think it explains Microsoft's mind-set rather well.
So far I'm sticking with Microsoft, but this behaviour isn't improving my view of them. I know many who think similarly, particularly since other U.S. companies (including Apple and Google) seem to get it.
I tried an internet live without google for the last two weeks or so.
Although I understand the desire to be "google free", I suspect the sentiment is driven more by ideology than anything else. I don't think it is either practical or necessary. I think we can avoid most of Google's profiling prowess with a few simple steps:
- Don't install any software from Google on your PC (No Chrome, No Google Earth, No Google browser bars in IE, nothing... all of them have the potential to sift through all the data on your computer and you don't want that)
- Don't send or receive any e-mail through gmail, also don't forward e-mail to or from gmail
- Make sure you are never logged in to Google when using search!
- Avoid logging in to any of Google's other services whenever possible.
- Never use Google+. Erase everything from it.
- Don't subscribe to Youtube channels or RSS sites through Google reader.
With those simple steps you are thwarting 90% of Google's profiling capabilities. Most of that should be simple for everyone. If you can rid yourself of Google's other services, then by all means do, but I don't think we need to be religious about it, or at least not yet.
What I guess I'm trying to say is... don't be frustrated ;-)