Doug Swallow
New member
Let's remove the 20% VAT and compare using the current exchange rate with the US:
Lumia 950 - ?499.99 - VAT = ?415.83 = US$636.76, a US$87.76 premium over US pricing
Lumia 950XL - ?549.99 - VAT = ?458.32 = US$701.83, a US$51.84 premium over US pricing
Or looking at it in reverse, what's the UK pricing need to be, including VAT, to be equivalent to the US pricing:
Lumia 950 - US$549.99 = ?359.17 + VAT = ?431.00
Lumia 950 XL - US$649.99 = ?424.27 + VAT = ?509.12
Lumia 950 - ?499.99 - VAT = ?415.83 = US$636.76, a US$87.76 premium over US pricing
Lumia 950XL - ?549.99 - VAT = ?458.32 = US$701.83, a US$51.84 premium over US pricing
Or looking at it in reverse, what's the UK pricing need to be, including VAT, to be equivalent to the US pricing:
Lumia 950 - US$549.99 = ?359.17 + VAT = ?431.00
Lumia 950 XL - US$649.99 = ?424.27 + VAT = ?509.12