I happen to be a big fan of Linux. In fact, I belong to two area Linux user groups. I dual-boot Win7 Professional/openSUSE 12.1 on my main PC.
As everyone knows, Linux users tend to hate all things Microsoft.
However, I attended a meeting of the Akron Linux User Group on Thursday. When we set on phones on the table, the folks at the meeting recognized my Lumia 900. They knew what it was by the cyan color and knew it was a Windows Phone. They wanted to see it and play with it. Everyone was impressed, including the Android/iOS users.
If Linux aficionados like Windows Phone, it definitely does not matter if "Windows" is part of its name.
I've been a Mac user since the first Macintosh was sold in 1984, and used Apple's as a kid even before that. I definitely had a strong bias against Microsoft for years and always thought of Windows as being kind of a crap product.
I began to try and put that bias aside about 10 years ago. I decided to buy my first Microsoft product EVER, an HP iPaq Windows CE organizer, and it was very good. Much more capable than the Palm device I had been using, and that started to turn things around for me.
Bought a ThinkPad not too long after that, still had Mac's though. The ThinkPad was great but Windows XP I was not a huge fan of, I'm still not.
Flash forward to a couple of years ago and Windows 7 came out. I gave it a try and really like it. I still prefer Mac OS X to it, but it just goes to show if you really try to be objective, you can put bias aside and enjoy different OS's and see what's good about any of them.
That said, I don't know that calling the phone OS "Windows Phone" was good or bad. I think it would have been a good idea had they been more focused on the enterprise market, like Windows Mobile was. As far as consumers are concerned I think the Windows brand still isn't "hip" or cool and that matters, especially in the smartphone market. I think a lot of people probably hear Windows Phone and think it's going to be running Windows XP or Win Mo and it's going to get viruses. I think people who have Windows 7 and are even a little enthusiastic about it though, will make a positive association with it.
I think Microsoft could have done just as well to call it something else.
But... I think Windows 8 will change all that. Once people start buying Windows 8 PC's and Windows 8 tablets and they see that same Metro UI and Live Tile interface, it will all start to make sense to them. I really feel that will give the phones a nice boost.
A lot of people don't even know what "ecosystem" means, but they will understand how having a very similar interface on their phone as to what's on their PC and the same apps, and apps that work well together can be advantageous.
Apple understands this too, which is why they trickled some iOS-like interface features into Mac OS X 10.7 (Lion) and why Mac OS X 10.8 (Mountain Lion) has far more tie-in to the iOS.
All of this is going to make a lot more sense in 12-18 months. Both Apple and Microsoft are going to be able to offer a kind of synergy that the scattershot mess of Android cannot match and I predict you'll see both Windows Phone and iOS gain at least a modest amount of marketshare as a direct result of that tight integration.