I'm curious about something but I can never get a straight answer from someone who actually sells phones: do you sell Windows Phones? I don't mean if your store carries them. I mean: do people buy them? What is the ratio of sales compared to iPhones and Androids? What is the return rate? And what is the reason for returns? Are sales lower because the phones are not displayed and pushed? Or are the phones not displayed or pushed because they do not sell?
I'm curious to hear about WP sales in the real world from your perspective.
I'd be glad to answer. Windows Phones are displayed in corporate stores. In 3rd party retail, usually not. I'll describe both:
Corporate:
-Windows Phones are usually displayed. I'd say 1 on average. Never a range. Sometimes I see 2 on display on rare occasions.
-Do reps pitch it? Doubtful. Most reps have iPhone or Android. They pitch what they know. Although Windows Phone commission is on par with Android, reps just pitch what they can guarantee will get them a sale.
-Do people buy them? Yup. Less and less every day, though, because the availability of options (especially anything not low end) are dwindling. Hard to pitch an upgrade from something like a Galaxy S4 to a Lumia 735 when it's not much of an upgrade.
Premium Retail (3rd party, Wireless Zone, Diamond Wireless (my company), Target, Best Buy, etc.)
-How many people buy Windows Phone? Very, very few. For many reasons. Not educated on it, reps don't pitch it, Verizon doesn't have many standout Windows Phones, stock is low, etc. Maybe 1 out of every 200 people mention they are interested in a Windows Phone.
-My store, like most premium retail locations, don't stock Windows Phones anymore. We stocked the Lumia 822, 928, and Icon, but once the Icon was discontinued, we stopped stocking Windows Phones, entirely. They are special order, only. Probably the same with many 3rd party stores. It takes up inventory, and 3rd party usually just carries the popular phones because they need to stretch budgets a little further than corporate Verizon. Plus, the niche phones that very few people want, are not worth stocking if it means wasting inventory space for 1 sale per 6 months for Windows Phone.
-People ask about it, and often when they see my Icon, they want my phone, but get let down when I say they can't get it from Verizon anymore. And usually opt for Android as a consolation. They just want a phone today. They don't want to wait, and don't care for carrier games. So they just go with whatever is available. Most Windows Phone users on Verizon only have it because it was cheap or free, previously. And don't know much about phones, so they just go with whatever is recommended to them.
-I sell Windows Phones. Or, I did, until we stopped stocking them, and it became a harder sell to someone who doesn't know what the phone is or how it behaves and special ordering a phone they don't understand yet.
-The return rate is not that high. Although, most people who bought Windows Phones from my store are not tech savvy, so they just deal with the original configuration of the live tiles, have not updated the OS since they got it, and just tolerate whatever.
Hope that lends some insight!
In a nutshell, Windows Phones are not promoted, usually not stocked much (if at all), and selection is not great for those wanting high end phones. Only good for low end/mid range by today's standards (LG Lancet, Lumia 735, HTC One M8, Ativ SE). 90% of customers have no idea what a Windows Phone is, sadly. Verizon has VZLearn (training) guides on all Windows Phone stuff, but mostly old Windows Phone 7 OS stuff, and the Lumia 822/928. That's about it. None of these are mandatory to complete, though. At least they weren't for my stores.