Interesting quote in an article that came across a feed (beware the site is flash infested so I won't link it directly):
While talking about the partnership, Microsoft’s Senior Vice President of Marketing for Phones Tuula Rytila said that by associating with AT&T the company is looking forward to work on building “connected table” displays at AT&T stores to demonstrate how Lumia smartphones connect with Windows desktops and Surface Pro tablets. She further added, “Partnering with AT&T is executing on that focus and we’re very happy to work them.”
From MorningNewsUSA[dot]com Article "Is No Carrier Other Than AT&T Ready To Sell Microsoft’s Lumia Phones?"
Still I view this as more of a symptom than a root cause. Certainly Verizon would be unwilling to host such display areas essentially promoting products they don't sell. And Continuum looks to be a great feature that needs to be seen to be experienced to really appreciate its full force.
But it is a misguided approach:
* It gives Verizon - and other carriers - an "out" on a silver platter to not carry the devices. Retail floor space is expensive.
* The individual shopping for phones in a carrier store is going to either be intimidated or vapor lock with confusion if such a display is put in front of them. They just want to get a phone and get on their way. They are NOT going to be buying these phones for that feature. They want a good phone, a great camera, easy to use, and apps. This is what they need to be pitched .
* Those of us who DO want these phones now already have a great feel for WP capabilities. We'll buy the phone - if it was available to us. You don't really need to sell it to us - Just give me a means to acquire it.
* Let me, as an IT pro, do the selling in the enterprise. Let the carrier's corporate reps do it - that's what they're there for. We do need a hands on demo to show our decision makers; but again, you're talking about a phone, a dock, a Surface. If nothing else, send me a demo kit - just give me something to use in front of everyone. Think of it as returning to your (Microsoft's) PC/XT/DOS days where you did, literally, grow out of the trenches.
* Again, ATT - WTF?! I have literally no ATT signal at 3 of my 5 locations - as well as at home. Despite what their maps lie about. At lest T-Mobile is honest with their map in my area and admit to no coverage. Verizon is my only carrier. I've had our owners already ask about Continuum. I was sickened to have to answer them that it doesn't pertain to us, because, well, Verizon.
The long and short of it is that without Verizon compatibility, either sold through them or BYOD from MS, will prevent WP from growing. It will not encourage developers over native apps, let alone porting from IOS/Droid. It will stifle global growth: European units will largely be replacement devices and I'm unconvinced by Nadella's thoughts of WP/Continuum/display device as an emerging markets answer to Chromebooks/whatever.